对于“长尾企业”关系营销中顾客关系的探讨——基于长尾理论下顾客关系的探讨

The discussion about customer relationship on the background of the relationship marketing of"long tail enterprise"——On the basis of the discussion of customer relationship under the long tail theory

随着互联网的普及,以及技术的飞速发展,"长尾理论"应运而生,"长尾企业"不断涌现,在此环境下怎样来做关系营销?尤其是关于顾客关系这一方面,它是否具有特殊性,怎样来改善长尾企业的顾客关系?都是值得讨论的。

With the popularization of Internet and the fast development of technology, the ＂long tail theory＂ arises. Then lots of ＂long tail enterPrises＂ are founded, lfow to develop the relationship marketing under this circumstance？ Considering the customer relationship, whether it has particularity or not and how to improve the customer relationship of long tail enterprises, all above are worth thinking.