摘要
"任务驱动"是实施探究式教学模式的一种教学方法。目前在计算机课程的教学中被普遍采用。文章就任务驱动教学法在市场营销教学中的应用作了初步的探索,认为在市场营销教学中采用"任务驱动"教学方法有利于构建教学情境,营造宽松的学习环境,激发学生的学习兴趣,能够充分调动学生的学习主动性、创造性。
Task driven teaching method isakindof exploration. Currently it was widespread adopted in the teaching of calculator course. The article preliminary analyzes on the application of task driven teaching method in the marketing course. It thinks that it is helpful tdsetting up a teaching situation, construct a relaxed study environment, stir up students＇ interest in the study and improve students＇ active and creative well.
出处
《商品储运与养护》
2008年第1期125-126,共2页
Storage Transportation & Preservation of Commodities
关键词
任务驱动
教学法
市场营销
task driven
teaching method
marketing
