西安旅游市场游客需求满意度研究——以博物馆为例

The satisfaction of tourists′ demand in Xi′an tourism market——Taking museums for example

在分析陕西博物馆旅游发展现状的基础上,通过样本资料的收集重构博物馆游客的参观全过程图景,凸现出西安博物馆旅游市场的优势与劣势.针对不同类型的博物馆,基于对样本数据的分析,以游客需求类型差异分析为纹理,得出西安博物馆旅游各细分市场的游客需求满意度差异,并分别对各博物馆的具体情况加以分析,最后对西安整体旅游环境作以评价.

The development actualities of museum tourism in Shaanxi province is analyzed. By the data of the sample, the total course of tourists＇ visiting is rebuilt, the advantages and disadvantages of Xitan tourism market is figured out. For different types of museum, based on the analysis of the data, taking the differences of the touristsp demands as route, the differences among each sub-market of Xiran museum tourism are found out. The concrete situation of each sub-market is also analyzed. And finally the entire environment of Xi＇an tourism is evaluated.