我国建筑企业的生存现状及营销策略分析

Analysis of the living condition and marketing strategies of construction enterprises in our country

针对我国建筑业的发展,对我国建筑企业生存的外部环境现状及内部管理现状进行了介绍,并对建筑企业的营销策略进行了分析,以帮助建筑企业拓展经营领域,加强自身管理,从而做大做强建筑企业。

In light of the development of building industry in our country, the author introduces the outer living environment and inner management conditions of our construction enterprises, and analyzes marketing strategies of the enterprises, in order to help them extend marketing region, strengthen self-management, and be larger and stronger.