我国职业篮球联赛的营销策略研究

Research on Selling Practices of Professional Basketball Association in Our Country

分析了我国职业篮球联赛营销的市场构成和经营管理的基本过程,提出将营销理念引入我国职业篮球联赛的建设之中。依照体育市场营销学相关理论,引入适合我国职业篮球联赛的营销组合,即产品、价格、促销、分销渠道、有形展示、人和无形资产七个要素,并阐明了诸要素内涵。着重对我国职业篮球联赛与无形资产之间的内在关系进行了分析。

The sales principle has been introduced into the construction of professional basketball association in our country. The article has analyzed the market constitution and the management of the professional basketball association. Moreover it has advanced / raised 7 elements of sales association suitable for our professional basketball association Product, Pricing, Promotion, Place, Physical Evidence, People and Invisible assets. The article also throws light＇ oh the connotation of each element and puts special emphasis on the inner relationship between our professional basketball association and invisible assets.