英文商标命名攻略

Naming Strategy for English Brands

随着全球经济一体化进程的加快,国际贸易已经成为促进世界各国经济发展的重要动力,英文商标则对于商品在本土以外的销售情况起着举足轻重的作用。文章在广告学和语言学的基础上,探讨英文商标的命名策略,并提供具体实例加以论证。

With the process of economic globalization being further deepened, intentational trade has given a great impetus to world economic development. English brand names play a powerful role in promotiug the sales of what is advertised ahroad. Based on advertising and linguistics, tiffs paper makes an exhaustive study of English brand naming strategy. Concrete examples are supplied to illustrate them.