质量管理是企业实施品牌经营的根本

Quality Management Is the Base of Enterprise Implementing Brand Run

论述了企业在实施品牌经营中正确处理好质量管理与品牌经营的关系,阐述了企业在实施质量管理的同时,要搞好品牌经营,提出了在品牌经营中搞好质量管理的对策。

This paper discusses correctly deal with the relations between quality management and brand run in enterprise implementing brand run, elaborates that enterprise should not only implement quality management but also do well brand run at the same time and puts forward the counterplot of doing well quality management during brand run.