网络旅游信息对游客行为模式影响的调查分析——以泰山游客为例

The analysis of the influence on Taishan tourist's Behavior Made by Network tourism information

旅游信息是旅游业内部诸环节联系的纽带,旅游业对信息的依赖性极强。随着互联网的普及,网络旅游信息被越来越广泛地使用。以泰山游客为例对网络旅游信息在游客中的应用进行了问卷调查,分析了网络旅游信息及其传递对游客行为模式的影响。

The tourism information is a link contacting various internal parts of the tour service and the developing of the tour service depend on it greatly. With the developing of the network, the network tourism information be used widely. After having made a questionnaire about application of the network tourism information in Taishan tourist, the article analysed the influence made to tourist behavior pattern by network tourism information and it＇s delivery way.