日本企业在中国市场的战略调整

Strategies Adjustments of Japanese Enterprises in Chinese Market

近几年,在日系企业的全球化投资与扩张浪潮中,中国市场已成为其加速投资与扩张的重要区域市场。提升中国市场的战略地位、构筑和强化生产基地建设、投资向研发和销售环节延伸、与中国企业建立战略联盟、扩大向非制造业领域的投资,是日本企业在中国市场战略调整的五大动向,应引起高度关注。

In recent years, in the globalization wave of investment and expansion by the Japanese enterprises, Chinese market has become their very important regional market in the acceleration of investment and expansion. Promoting Chinese market＇ s strategic position, building and strengthening construction of production base, extending investment to R＆D and sales, establishing a strategic alliance with Chinese enterprises and expanding investment on non-manufacturing industry are the five main trends in the strategies adjustments of the Japanese enterprises in Chinese market,which we should pay great attention to.