摘要
目前,诚信问题已成为阻碍我国网络市场培育和发展的主要绊脚石之一,为此,运用博弈论的基本原理,从网络市场企业诚信决策的内在动因和条件入手进行分析讨论,并根据分析结果提出了一些解决问题的思路。
At present, the honest -trust problem has been becoming one of the main barriers in the way of cultivating and developing web market in China. The paper analyses the problem from the perspective of the inner incentives and conditions of enterprises＇ Honest - trust Decision in light of the game theory. It proposes some ways for resolving the problem according to the analytical conclusion.
出处
《商业研究》
CSSCI
北大核心
2008年第2期82-84,共3页
Commercial Research
关键词
网络市场
诚信
博弈论
web market
honest-trust
game theory
