江苏淮安区域制盐企业营销策略初探

Preliminary Discussion on Marketing Strategy of Salt Making Enterprises in the Region of Huai'an in Jiangsu

在当前国家正实施盐业体制改革的大背景之下,如何把资源优势转化为市场竞争优势,运用区域经济理论和市场营销理论对淮安制盐企业营销策略进行了研究,根据SWOT方法,提出了淮安制盐企业利用自身优势,把握机遇、避开威胁的匹配措施。

Under the background that the government is implementing the system reform of salt industry at present, this paper makes research on how to transform the resource advantage into marketing competitive advantage and the marketing strategy of salt making enterprises in huai＇ an by applying the theory of regional economics and marketing. According to the method of SWOT, this paper puts forward the matching measures of grasping chance and avoiding threat for the salt making enterprises in huai＇an by making use of their own advantages.