运动时尚与服饰流行及发展

Sports fashion and clothing trends

以新的视角审视服饰的流行,分析了运动时尚的大众化与人们着装理念及消费形态的变化,揭示了运动时尚对服饰流行的深刻影响与驱动机制,以及对服装科技发展与创新的巨大推动作用。通过对运动休闲服饰消费市场的广泛调研,分析了运动时尚为服饰产业所带来的市场机遇以及对服饰消费市场的导向性,指出了这一市场变化所构成的新型消费结构与消费特征,并对目标消费群体进行了市场细分与重新定位,以有效地促进设计理念的创新与营销新模式的探索,进一步探讨并预测了未来的市场消费趋势。

The fashion trend was surveyed from a new perspective. The popularity of sports fashion, change of clothing ideas and consumption patterns were analyzed. It was revealed that sports fashion＇s influence on clothing trend and driving mechanism played an important role in the development of an innovation of cloth- ing science and technology. Through the extensive research on consumer market of leisurewear,it analyzed the market opportunities that sports fashion brought to clothing industry as well as the guidance quality for clothing consumer market. The new consumption structure and new consumption characteristics arising from above change were pointed out. The market of casual sportswear and leisurewear was subdivided and relocated for effectively promoting the innovation of design concept and exploring of new marketing strategies. Meanwhile, the forecasts were made for the trend of the future market.