解读绿色包装设计中的色彩设计

Interpretation of Color Desian in Green Packaging Design

随着人们素质的提高及忧患意识的增强，崇尚“人——自然——环境”相互协调的绿色设计观已成为现代艺术设计的重点。包装设计因为涉及到对现实物质材料的使用（即减少物质和能源的消耗，以及包装材料的可回收循环使用），所以成为绿色设计关注的重点之一，也是设计界和工业界时常讨论的话题。然而，绿色包装设计不仅仅是包装材料使用绿色，也包括绿色视觉设计。作为包装的必要元素，

In the past we often focused on the study of material and structure in green packaging design, but didn＇t give much attention to the visual design in green packaging design, while color is the most active factor in visual communication design, therefore playing the important role in green packaging design. Successful color design in green packaging design is not only helpful in conveying the messages of products, but also is bringing visual enjoyment to people. This article talks about the green visual design and color design in green packaging design and gives examples on how to proceed with the color design in green packaging design.