摘要
通过分析安得物流有限公司创立以来成功拓展物流业务的案例,揭示出细节是现代企业发展不可忽视的竞争战略。文章主要从物流信息系统、物流组织结构、物流营销策略、物流人才战略四个方面论述了细节在现代企业发展方面所起到的重要作用。
By analyzing successful cases of Annto logistics limited company, it points out that the detail is important competitive strategy of modern enterprises. The authors elaborate the important act of detail from the following aspects: logistics information system, logistics organizational struCture, logistics marketing stratgy and logistics talented person.
出处
《物流科技》
2008年第2期117-119,共3页
Logistics Sci-Tech
关键词
细节
物流
创新
营销服务
企业文化
detail
logistics
innovation
marketing service
enterprise culture