鲍德里亚的消费社会解析

鲍德里亚的消费社会理论认为,在消费社会中,人们在对物的享受中丧失自我,并提出了"符号价值"理论,特别关注商品的符号性质;主张浪费与增长成为消费社会的生产力,并将消费的社会逻辑同工业社会的生产逻辑区分开来。这一理论还揭示了这一社会所具有的大众消费、尊重消费者权益、妇女及青年男性和儿童成为消费的主角以及追求"个性化"消费等基本属性。当然这一社会也存在消费者是盲目的或被操纵的、无法克服消费与生产之间的根本矛盾以及易造成生态危机和不和谐的个人满足等问题和缺陷。

Theory of consumptive society held by Baudrillard shows that people lose themselves in enjoying the materials in this consumptive society and it brings the theory of ＂code value＂ which pays special attention to the code value of commodity. This theory also indicates that consumption and increasing should be the productivity in consumptive society, at the same time; it separates the concepts between social logic of consumption and growing logic of industry society. This theory also suggests the basic characteristics including public consumption, respecting consumer＇s right, women, children and young male becoming the major consumptive role and seeking after the consumption of ＂personality＂. And so on. Certainly, this society holds some shortcomings and problems, such as： the consumers are sightless or are controlled; the basic conflict between consumption and production; it is easy to produce ecology crisis and personal satisfaction inharmoniously, etc.