强化项目管理 塑造企业形象

Building up corporation image through project management

从对员工进行培训、加强企业文化建设、强化内部管理和实施名牌战略四方面阐述了如何提高工程项目管理的水平,指出工程项目的成败体现了建筑施工企业的形象,也是企业参与市场竞争的无形资产。

From four aspects： staff training, strengthen/ng construction of corporate culture, internal management and carrying out top brand strategy measures how to improve project management level are elaborated. Author points out that the success or failure of engineering project reflects the image of construction enterprises, which is also intangible asset of enterprises in market competition.