摘要
厦门作为中国东南重要的海滨城市,在发展沙滩排球运动方面有着得天独厚的优势。运用SWOT态势分析法,在分析厦门市开发沙滩排球运动市场的优势、劣势、机遇、威胁等诸多因素基础上,从宏观思路、人文环境、观念创新、申办赛事、人力资源等方面,提出了开发厦门市沙滩排球运动市场的发展对策。
Situated in the southeast of China, Xiamen boasts abundant resources to develop beach volleyball. This paper, by the SWOT analytical method, analyzes superiority, inferiority, opportunities and threats of tapping the beach volleyball market in Xiamen, and presents solutions to the problems in the aspects, among others, of human resources and bidding for sports competitions.
出处
《体育科学研究》
2008年第1期27-30,共4页
Sports Science Research
基金
厦门市科技计划指导性项目(3502Z2006026)
关键词
沙滩排球
态势分析法
厦门市
beach volleyball
SWOT analytical method
Xiamen
