新媒体冲击下传统报纸的生存与发展态势

The Existence and the Development of the Traditional Newspaper Under the Impulsion of New Media

新媒体以其即时传播、声画兼备、互动性强、信息量大等特点,给受众带来了极大的便利,尤其是对年轻受众有着极大的吸引力,从而对传统报纸形成了强劲的冲击。传统报纸进入了一个历史性的转折期,她将如何面对新媒体的冲击?如何发挥自己的传统优势?如何创新?如何生存与发展?本文将对这些问题作些研究和探讨。

The new media has brought us great convenience with its instant propagation speed and infinite propagation space. The new media is a grat attraction, especially for young people, which is a driving impulsion for traditional newspapers. The traditional newspaper faces a historical turning to affront the impulsion of the new media and exert its traditional advantages. How to innovate, survive and develop？ This paper tries to present a research of these problems.