论新媒体时代中国电影的多元化发展

The Pluralistive Development of the Chinese Film on the New Media Age

新媒体时代使电影生产发生了很大程度的变化,信息交流的迅捷形成了多元化的电影创作观念,本文从中国电影市场的走向和审美角度的变化上出发,旨在探寻新媒体时代的中国电影又将形成怎样的一种独特的风格,作为新媒体时代的电影人,要把握机遇,赢得观众的喜爱,并逐渐形成有中国特色的电影风格,奠定中国电影在世界影坛的地位。

Film production has a large degree of change in new media era. The quick exchange of information has formed a diversity of film production concepts. The paper, from China＇ s film market trends and aesthetic perspective on the changes starts to explore how new media era of Chinese film will form a unique style. As film media of new era, they should seize the opportunities to win viewers, and gradually evolve into a film style with Chinese characteristics to lay Chinese film star status in the world.