我国企业实施绿色营销策略浅析

On the Green Marketing in China's Enterprises

随着绿色消费的兴起,绿色产品成为人们新的消费需求,为了满足这种需求企业必须实施绿色营销,作为本世纪的主流营销之一,它是把企业利益、消费者利益、社会利益和生态利益四者统一起来,形成一种新的消费观念,探讨了我国目前绿色营销面临的障碍,提出了企业实施绿色营销的策略。

Along with the development of green consumption, the green product becomes people＇s new demand. In order to satisfy this kind of demand, enterprises have to implement the green marketing. As one kind of mainstream marketing in this century, it is the unification of enterprises＇benefit, consumers＇benefit, social benefit and ecology benefit, forms one kind of new consumption idea. This article discusses the barrier to which at present the green marketing in China faces, proposes strategy of implementing green marketing.