浅论成品油销售企业的客户关系管理

MAKE A SIMPLY ANALYSIS ON CUSTOMER RELATIONSHIP MANAGEMENT IN THE ENTERPRISES OF PRODUCT OIL

随着市场经济的发展,市场趋于多样化,客户需求个性化,市场竞争日益激烈。客户关系管理已成为当今企业形成竞争优势的重要砝码。据此,以成品油销售企业为背景,运用客户关系管理的相关理论,帮助企业最大限度地开发、获得和保留客户并在激烈的市场竞争中取得优势。同时从客户差异化营销和客户服务体系完善两个大的方面分析了成品油销售企业的客户关系管理策略。

With the development of marketing economy, the market trends to varsity, requirement of customers trends to personalization, marketing competition is extraordinary sharply nowsdays. Customer Relationship Management（CRM）has turned into the important poise for enterprise forming competitive advantages.Under the background of the enterprises of product oil sailing, the paper apply CRM theroy, help enterprises develop, obtain and maintain customers extremely and make enterprise trover superorities in furious marketing competition. The paper analyse the policy of CRM in the enterprises of product oil sailing, on the aspects of customer difference marketing and customer service system.