媒介生态学研究的新视野——媒介作为绿色生态的研究

New Perspective of Media Ecology Study——A Study of Media as a Green Ecology

媒介生态学(Media ecology),是指用生态学的观点和方法来探索和揭示人与媒介、社会、自然四者之间的相互关系及其发展变化的本质和规律的科学。生态学的人文转向,是人类学术史上"世界观转化工程"和"第三次真正的革命"。媒介生态学是人类处理"人—媒介—社会—自然系统"相互关系的生态智慧的结晶。建立科学的符合中国国情、结合中国实际、告别西方研究范式的绿色媒介生态理论体系,探索和揭示媒介生态发展与变化的本质和规律,以"循环式食物链"代替"单程式食物链",以"绿色生态链"和"蓝色生态链"替代"灰色生态链"和"黑色生态链",以"媒介生态城堡"取代"媒介智能大楼",是中国媒介生态学的使命和责任。自觉遵循媒介生态系统的信息、物质、能量流动规律和整体优化、互动共进、差异多样、平衡和谐、良性循环、适度调控等原则,是媒介作为绿色生态研究的题中之义。媒介不是一种僵死的封闭的物质实体,媒介生态更是一种具有"生命"特征的开放系统。媒介生态学以其原理与方法、历史与现状、观念与规律、传者生态、信息生态、符号生态、受众生态、报刊生态、影视生态、网络生态等为主要研究内容。

The humanitarian orientation of ecology is believed to be ＂the project of world outlook revolution＂ and ＂the third revolution in the real sense of the term＂. Media ecology is originated from human efforts to handle relations among humans, media, society and nature. The establishment of media ecology theories in accordance with the situation of China and different from western paradigms, the exploration and discovery of the nature and rules of the development and changes of media ecology, and replacement of ＂one-way food chain＂ by ＂recycle food chain＂ , replacement of ＂grey or black ecological chain＂ by ＂green or blue ecological chain＂ , replacement of ＂media intelligent building＂ by ＂media ecological castle＂ are missions and responsibilities of media ecology in China. The essence of the study of media ecology, a green ecology, is to follow the rules of information, matter and energy flow in media ecosystem and the principles of optimization, complementation, diversification, harmony, recycle and regulation. The study of media ecology mainly involves principles and methods, history and current situation, concepts and laws of media ecology as well as sender ecology, information ecology, sign ecology, audience ecology, newspaper and magazine ecology, film and TV ecology and net ecology. Media isnt an enclosed and dead stuff; instead, it＇s a living open system. The study of media ecology mainly involves principles and methods, history and current situation, concepts and laws of media ecology as well as sender ecology, information ecology, sign ecology, audience ecology, newspaper and magazine ecology, film and TV ecology and net ecology.