摘要
当前我国饭店业竞争日趋激烈,行业增长缓慢,利润下滑,主题酒店成为新的发展方向。为使主题酒店不断创新并保持竞争优势,本文从寻找主题、展示主题、传递主题、神话主题及合理配置功能等几个方面对主题酒店的规划设计进行了阐述。
The competition in Chinese hotel industry becomes more and more fierce and profits also decreases today, and theme hotels tend to be the new developing detection. In order to keep the theme hotel innovating continuously and remaining competitive advantages, this thesis deals with the plan and design of the theme hotel in terms of theme seeking, presentation, passing on and deification as well as function equipment.
出处
《技术与创新管理》
CSSCI
2008年第1期110-112,共3页
Technology and Innovation Management
关键词
主题酒店
主题定位
主题展示
配制功能
theme hotel
theme position
theme presentation
function equipment
