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悬崖勒马:日本三菱公司起死回生(一)

Return from the Brink:Mitsubishi's Revival(Ⅰ)
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摘要 2007年10月,三菱公司宣布,连续第七个月在全球的产量增加,销售和利润进一步上升,意义重大,超过了2007/2008全部财政年度的预期。随着数年的剧变,三菱公司发出了明显的信号,最近三年结构重组计划进展良好;不过在全球化的现代汽车工业中是否可行尚属未知。三菱公司的第二个中期计划,由于要到2008年3月才宣布,是否能在未来持续发展呢? In October 2007, Mitsubishi announced that it had increased its global production for the seventh month in succession, and that it had seen a further upswing in sales and profits, significant enough to result in an upward revision of its expectations for the full fiscal year 2007/08. Following a number of years of upheaval, Mitsubishi is showing clear signs that its current three-year restructuring programme is progressing well, but is it viable in the modem global automotive world? Does Mitsubishi' s second mid-term plan, due to be announced in March 2008, hold the key to a sustainable future?
作者 Ian Fletcher
出处 《汽车与配件》 北大核心 2008年第2期30-31,共2页 Automobile & Parts
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