汉字标志设计初探

On design of logos in Chinese characters

作为标志设计元素的汉字,在现代标志设计遭到"冷遇"。我国的标志设计,应该注重延续中华人文精神,充分发挥民族艺术的特长,并且将民族传统与时代精神结合起来。以文字作为符号的形式进行标志的创意,具有很强的艺术表现力和视觉感染力,是标志设计的重要组成部分,也是近年来标志设计的新导向。汉字是中国人民智慧的结晶,具有诸多艺术特征,它作为造型元素运用于标志设计中,能显示出感人的艺术魅力。随着时代的发展,汉字必将以其独特的个性,在标志设计中占有重要地位。

As one of the elements used to design logos, Chinese characters are not paid enough attention to in modem design of logos. Therefore, this paper suggests that the design of logos in China should develop the humane spirits of Chinese civilization, make full use of the advantages of Chinese national arts, and blend the national traditions well with times＇spirits by inheriting the wisdom from ancestors. The design of logs with Chinese characters as signs has strong artistic expressive force and visual appealing. In designing logos, Chinese characters can play an important role. In recent years, more and more Chinese characters are used in logo designs. As the crystallization of the Chinese people＇s wisdom, Chinese characters have a variety of artistic features. With the development of time, Chinese characters will play more and more important roles in logo designs with their unique features.