摘要
差异化战略是企业竞争战略的一种,在产品功能同质化的今天,服务差异化成为竞争对手之间竞争的利器。通过对辽宁虎跃快速汽车客运股份有限公司取得的成功经验的分析,阐述了服务差异化竞争战略的实际应用效果,为其他类似企业提供了可借鉴的经验。
Differentiation strategy is a kind of enterprise competition strategy. Nowadays, with the homogeneity of product function service differentiation becomes the edge tool among competitors. By analyzing the successful experiences of Liaoning Huyue Express Transportation Ltd. Co. states the actual application effects of service differentiation strategy,offers experiences using for reference for similar enterprises.
出处
《沈阳工程学院学报（社会科学版）》
2008年第1期62-63,共2页
Journal of Shenyang Institute of Engineering:Social Science
关键词
服务
差异化
竞争战略
service
differentiation
competitive strategy
