中国环境媒体的创新

the Creation of Chinese Environmental Media

环境媒体是新近才提出来的一个广告概念,与其他媒体相比,环境媒体具有明显的优势,但也存在着不足和问题,主要表现在:信息量少,易遭受众忽视;使用范围较小,区域性强;效果评估难度大等。为解决这些问题,环境媒体应该也必须要进行创新。本文从环境媒体创新的原则入手,提出了环境媒体在表现形式和创意上的创新之道。

Environmental media is a recently proposed to the concept of an advertisement, compared with other media, the media environment has obvious advantages, but there are also shortcomings and problems, primarily in the following ways： less information, vulnerability to the public neglect; regional strong impact assessment. To address these issues, environmental media must be innovated. This paper proposed an environmental performance of the media in the form of innovation and creativity on the Road.