试论出版社编辑的市场意识

On Market Awareness of the Press Editor

出版社的企业化运作要求出版社编辑必须转变观念,要牢固树立市场意识。文章从出版社的目标和原则、选题策划的来源两个方面论述了编辑如何树立市场意识,在实际工作中更好地做好出版物的把关人。

The commercialized operation ask that the press editor should transform idea to firmly set up the market awareness. The article discusses, from two aspects as the goal and principle of press, and the resources of book scheming, on how to set up market awareness, and to better guarantee the publication quality in practical work.