口碑竞争力

Word-of-Mouth Competence

如何通过口碑相传、传染式地驱动一个市场的增长,对于企业而言远比十年前更加重要。准确地找到拥有关系网络、令受众信服的权威感以及影响他人的魅力人群,是使得引荐效力更强大的重要保证,也是在这个广告拥挤、信息爆炸时代以最少的推广成本胜出的诀窍。

There is a group of hidden advocates who don't buy much but are very strong salespeople for a firm. Thus, to precisely find this influential group of people who have large social network, high exposure, or compelling authority, a firm can win by minimum promotion expenditures in today's high competitive market with advertising-congestion and information-explosion.