中国经济心理学的现状与出路--关于心理学在中国经济学领域应用性研究的思考

Problems and Solutions of Chinese Economic Psychology

经济心理学是运用心理学的方法和理论研究社会经济现象、解释社会经济行为的应用性科学,是深入社会大众的显学;经过近20年的发展,中国经济心理学仍偏重于实验室或西方式的研究,似乎与社会经济中的热点问题有点脱节、在某种程度上既偏离了经济心理学的宗旨,也让世人觉得它似乎有点虚无。本文通过对经济心理学产生、发展和现状的探讨,试图呼吁众学者回归经济心理学的创建宗旨,像其他学科一样走出一条中国经济心理学的发展之路。

Economic Psychology, an applied science which applies psychological methods and theories to the study of socio-economic phenomena and the interpretation of socio-economic behaviors, is avery popular kind of apparent science. However, contemporary economic psychology in China lays particular emphasis on lab or western-style research, seems to be detached from the hot issues in soei＇al economy and deviate from the general purpose of economic psychology, and sounds a bit elusive to people in general. Basing On analyzing and probing the birth, development and the present research state of economic psychology, the authors try to appeal to Scholars to return to the original goal of economic psychology and braze a trail in the development of Chinese economic psychology.