中小企业集群区域营销战略的演化博弈分析

Small and medium-sized enterprise colony region marketing strategy evolved gambling analysis

中小企业集群是我国发展区域经济的重要形式,随着区域间经济趋同化的发展,中小企业集群的竞争优势越来越受到挑战,区域营销战略已经成为中小企业集群确立竞争优势的重要手段。本文就中小企业集群内企业区域营销战略选择机理运用博弈论工具进行演化分析,以得出中小企业集群区域营销的一般规律。

The small and medium -sized enterprise colony is our country developed area economy important form, the economy hastened the assimilation along with the region between the development, the small and mediumsized enterprise colonyg competitive advantage more and more receives the challenge, the region marketing strategy already becomes the small and medium - sized enterprise colony to establish the competitive advantage the important method. This article the enterprise region marketing strategy choice mechanism carries on the evolved analysis on the small and medium - sized enterprise colony in using the game theory tool, obtains the small and medium - sized enterprise colony region marketing the general rule.