摘要
第三方支付拥有在现金收付方面的便利、可拓展功能以及信用中介的信誉保证等优势,但是,第三方支付仍然存在诸多问题,如风险问题,业务革新问题,恶性竞争问题等,因此,第三方支付服务商应在固本的基础上积极创新,尤其要在产品策略、价格策略、渠道策略和促销策略方面进行创新。
The third party payment attracts the attention of more and more e-commerce researchers by taking its great advantages of convenience in money collection and payment, developable functions, guarantee of credit intermediary. This paper probes into the significance and advantages of the third party payment as well as difficulties encountered and then gives some suggestions to the third party payment to overcome the difficulties it meets.
关键词
第三方支付
电子商务
信用中介
平台与接口
竞合
the third party payment
e-commerce
credit intermediary
platform and interface
competition and cooperation
