欧洲体育赞助展示效果评估研究

Study of Evaluation Sport Sponsorship in Europe

研究近年来在欧洲体育赞助领域对赞助企业展示效益进行评估的几种非常活跃的新方法,并简述了这些方法的主要内容和作用。

This paper introduced several new active methods in the field of sport sponsorship and gave a brief discussion about the major function and the meaning of the methods.