B2C电子商务中的信任系统分析被引量：10

Analysis of Trust System in B2C Electronic-Commerce

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摘要信任是在线交易和电子商务成功的关键因素。Business-to-Customer(B2C)电子商务是电子商务主流业务之一。从多视角分析了B2C电子商务中的信任问题。首先分析了在电子商务环境下信任缺乏的原因和B2C电子商务中信任的特点。然后从用户、服务商、Internet技术和社会人文环境等多方位视角讨论了B2C电子商务中的信任系统。最后得出有关在B2C电子商务中建立信任关系的途径,以此为B2C电子商务的发展提出几点建议。

作者田博覃正

机构地区西安交通大学管理学院

出处《情报杂志》 CSSCI 北大核心 2008年第1期113-115,112,共4页 Journal of Intelligence

基金国家自然科学基金项目(编号:70471037) 陕西省自然科学基金项目(编号:2004G02)

关键词 Business-to-Customer 电子商务信任信任系统

分类号 F713.36 [经济管理—产业经济] F270 [经济管理—企业管理]

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