1H.E.Krugman (1972), "Why Three Exposures May Be Enough?", Journal of Advertising Research (12) : 11 - 14.
2J. Simon, J. Arndt (1980), "The Shape of the Advertising Response Function", Journal of Marketing Research (19): 20- 28.
3P.Vuokko (1997), "The Determinants of Advertising Repetition Effects", Measuring Advertising Effectiveness, edited by William D.Wels, Lawrence Erlbaum, Associates, Inc. 1997, pp. 239-260.
4" Comments on Chapter 14", Measuring Advertising Effectiveness, edited by William D. Wells, Lawrence Erlbaum, Associates, Inc. 1997, pp. 261- 262.
5B.J.Cadel, B.Stemthal (1980), "Television Commercial Wearout: An Information Processing View", Journal of Marketing Research,(17) : 173 - 186.
6C. Pechamann, D. Stewart (1989), "Advertising Repetition: A Critical Review of Waerin and Wearout", Currant Issues and Research in Advertising (11:1-2): 285-330.
7L. Hasher, D. Goldstein, T. Toppino (1977), "Frequency and the Conference of Referential Validity", Journal of Verbal Learning and Verbal Behavior, (16-1): 107-112.
8S.A.Flawkins, S.J.Hoch (1992), "Low Involvement Learning: Memory without Evaluation", Journal of Consumer Resmrch, (19): 212-225.
9H. R. Arkes, C. Hackett, L. Boehm (1989), "The Generality of the Relation between Repetition and Judged Validity", Jourrud of Behavioral Decision Making, (2) : 81 - 94.
10S. Law (1997), "Advertising Repetition and Consumer Beliefs: The Role of Source Memory", Measuring Advertising Effectiveness, edited by William D.Wells, Lawrence Erlbaum, Associates, Inc. 1997, PP. 67- 75.
8Andersen RM.Behavioral model of families' use of health services,research series No.25.Chicago:Center for Health Administration Studies[D].Chicago:University of Chicago,1968:1.
9吴晶.中国患者就医行为研究[R].北京大学中国医药经济研究中心,2005:1.
10Rosenberg M,Hanlon N.Access and utilization:A continum of health service environments[J].Social Science and Medicine,1996,43(6):975-983.
