摘要
邓金唐纳滋大力开拓咖啡业务,但不是采取“星巴克模式”,而是走创新之路,寻找“星巴克的休闲”与“便利商店的朴素”之间的平衡。
Dunkin' Donuts develops coffee products beyond donuts. Its creation is not the Starbucks mode, but finding the balance between Starbucks' leisure and convenient store's plain.
出处
《国际商业技术》
2008年第1期60-61,共2页
International Business & Technology
关键词
邓金唐纳滋
咖啡业务
创新经营
Dunkin' Donuts, coffee products, creative operation