摘要
THE spectacular rise of the Chinese economy is giving more and more local people the freedom to spend on con- sumer goods.But with the rising cost of living in the cities,consumers are be- coming increasingly savvy and focused on getting more for less.This situation has given rise to a new
The spectacular rise of the Chinese economy is giving more and more local people the freedom to spend on con-sumer goods. But with the rising cost of living in the cities, consumers are becoming increasingly savvy and focused on getting more for less. This situation has given rise to a new consumption pattern-group buying. Knowing that big orders can get big discounts, some consumers are now approaching retailers in groups, formed within residential communities or via websites. And the phenomenon is growing.
