探讨地方体育品牌对本地高职体育专业办学思路的影响

Exploration of the Influence of Local Sports Brands on the Running Concept of Local College's Physical Education Major

体育运动品牌不是每一个城市和地方与生俱来就有的。湖北省仙桃市被国家授予"中国体操之乡"的称号,体操也就成为了仙桃市的品牌资源。作为地方高职体育专业,应当充分利用好这有形和无形的体操品牌资源,在办学资源、思想和人才培养方面,相互借鉴,开创高职体育专业发展新思路。本文通过体操品牌,结合体育专业办学现状和仙桃市的体操软硬件的调研分析,从而提出办学思路的对策建议。

Not every city is born with a sports brand. Xiantao city in Hubei province is entitled the land of gymnastics by the state and gymnastics has become the brand resources of Xiantao. Xiantao vocational college, as a local one, should take full advantage of the tangible and intangible gymnastics brand resources, use for reference the resources and ideas for running the school and for intelligence fostering to pave a new way for the development of college physical education major, Considering both the current situation of physical education major and the research and analysis on Xiantao physical education hardware and software facilities, this paper puts forward the countermeasures and suggestions on how to run the college in an effective way.