数字化背景下中国电子竞技运动产业化发展探究

Discussion on Industrialization Development of E-sport Games in China under the Background of Digitalization

电子竞技运动作为新兴体育项目在我国发展势头强劲,但目前仍处于初级阶段,通过对其产业化现状研究和分析得出:电子竞技运动应该在管理、职业化等方面进行规范化管理;要加强宣传,提高赛事品牌;要遵照体育本体产业的发展规律、模式完成项目的产业化。

As a new sports event, E - sport develops very fast in China. However, at the present stage, E - sport is still in its infant phase. Through making analysis on industrialization of E - sport, the standard must be made on management in order to promote the competition brand. It should follow the developing rule of sport industry.