准确的期刊定位是期刊经营的基础

Accurate Journal Location is the Base of Journal Running

成功的期刊，其成功的原因来自于成功的市场定位和精妙的选题内容，也就是说，要将目标读者群、品牌、市场营销三者有机地揉合在一起。笔者认为，准确的期刊定位是期刊经营的基础，并从确认目标客户群、寻找广告客户、寻找办刊人才等几个方面进行了论述。

A journal＇s success lies in successful market location and celestial contents, which means the organic integration of objective readers, brand and marketing. The author thinks accurate journal location is the base of journal running, and explores this problem from the following aspects - confirming objective readship, searching for advertise customers and searching for editors and so on.