摘要
优化调整产品结构是企业发展壮大的永恒主题,按照市场需求实施产品结构调整是企业做强的必然选择。本文从产品结构调整对企业发展的重要性,销售部门在产品结构调整中发挥的无可替代的作用,阐述了发挥市场导向作用,以市场需求引导生产、研发有的放矢地进行产品结构调整是做强莱钢的必由之路。
Optimizing and altering product mix is the eternal subject in an enterprise＇s development and grandness so making product mix alterations according to market demand is a necessary choice for an enterprise＇s becoming strong. This paper expounds how to bring into play the market orientation, guide production and R＆D by market demand, and well-definedly carry out product mix alterations, which are the only way to make Laiwu Steel Group strong.
出处
《莱钢科技》
2007年第5期32-34,共3页
Laigang Science & Technology
关键词
市场导向
产品结构调整
提升竞争力
market orientation
alter product mix
sharpen competitiveness
