广西沿海地区发展滨海旅游的SWOT分析

SWOT Analysis of the Development of Tourism in Guangxi's Coastal Area

21世纪是海洋的世纪,滨海旅游业是现代旅游业中发展最为迅速的领域之一。广西沿海地区旅游资源十分丰富,有着巨大的开发潜力,近些年来发展较快,但也有很多问题。首先对广西沿海地区旅游资源进行了概述,然后运用SWOT方法对广西发展滨海旅游的优势、劣势、机遇及威胁作了分析,有助于探索广西滨海旅游发展的途径,促进广西滨海旅游业的发展。

The 21st century is the ocean＇s century. Coastal tourism has already been one of the fields with the fastest developing speed in contemporary tourism. The coastal tourism resources of Guangxi is very rich. It has tremendous potential for development. In recent years It developed very fast, but there are a lot of problems. At first, This article introduces the tourism resources of Guangxi＇s coastal area. Secondly, It analyzes it＇s strengths, weaknesses, opportunities and threats. It finally puts forward countermeasures and suggestions for it＇s future. This is useful for the development of Guangxi＇s tourism.