服务型企业多元化战略的协同效应研究

Research on the Synergy Produced by Diversification in Service Firms

多元化战略已经成为企业普遍的成长战略,而多元化的协同效应是企业追求多元化的主要动因之一。目前,关于多元化的协同效应,国内外的文献都对其进行了详尽的描述。然而却鲜少有文献对服务型企业多元化战略的协同效应进行分析。因此,本文基于服务的特性,利用现有理论进行逻辑推理,构建服务型企业多元化协同效应模型,并指出服务型企业多元化战略的协同效应主要来自于服务企业信息不对称和范围经济,其中,信息不对称所带来的协同效应是服务型企业与制造企业的协同效应的主要区别。

Diversification strategy has been a ubiquitous feature of the modern economic landscape, and synergy is argued to be one of the powers that drive corporations to diversify. Foreign and national scholars have given complicit description on the theory of synergy of diversification. However, little research has studied the underlying mechanism of synergy effect in diversified service firms. Thus, this paper built the model of the synergy of diversification in service firms, and inferred that it is the reputation transferred across multiple services which is the distinguishing feature of the synergy of service firms, rather than the economies of scope that benefits corporation the most.