基于文化差异的家用轿车消费心理分析

A consumer psychoanalysis for family car based on cultural discrepancy

把握影响家用轿车消费者心理的文化因素,将大大提升汽车企业营销策略的针对性和准确性。企业还可以通过关系营销、服务营销向消费者传递情感关怀。

To grasp the cultural factor which influences consumer psychology for family car,it will greatly increase pertinence and veracity of auto enterprises' marketing strategy.Also enterprises could transfer the care for emotion to con- sumers by relation marketing and service marketing.