中国传统玩具再设计思考

Considerations on the Redesign of the Chinese Traditional Toys

简述了中国传统玩具的悠久历史和当前面临的市场困境,强调现代人对玩具新鲜感、安全感和差异性的要求。并通过对泰迪熊、芭比娃娃和乐高积木的案例分析,指出中国传统玩具再设计时应该注意世界化、时尚化和科技化方向。

The history and the market competition dilemma faced by traditional Chinese toys were introduced. People＇s requirement on the creativity, safety, and differentiation in toy design nowadays was emphasized. It was pointed out that traditional Chinese toys should be more international, modern, and technical when they are redesigned, through case studies on Teddy bear, Barble and Lego.