电视栏目包装中标志的设计与运用

Design and Handle of Logo in the Packaging of TV Subject

电视栏目包装是一个新的领域,但运用的确是旧的知识体系,其中最重要的就是标志设计与运用。标志应具有排他性、不具有时效性等特性,同样体现在电视栏目包装中;但又要注意电视栏目包装有在播、离播状态的特殊性。电视栏目包装中标志的运用在在播状态是最重要的,包含在栏目的落版、导引、转场以及冠名等不同的组件中,动态出现的频率非常高。不具有时效性是电视栏目包装中标志设计最重要之点。

The packaging of TV subject is a new field, but the knowledge system is old ; the design and handle of logo is the foremost. In the packaging of TV subject, logo should be provided with exclusive character, no time limitation etc. We must notice that the packaging of TV subject has broadcasting and non broadcasting. In the packaging of TV subject, the design and handle of logo is the foremost in broadcasting ; it consists in different module, namely formatting, directing, transition, and faming etc.. The frequency of dynamic appearance is very high. No time limitation character is the foremost in the packaging of TV subject＇s logo design.