包装设计的视觉简约与秩序化

Visual Conciseness and Order of Packaging Design

包装设计在现代社会中已进入多元化发展的时期。形式多样,内容广泛,以创新为动力的设计潮流打破传统与现代形式,制造了太多炫目繁杂的设计样式,太多的设计边缘化与模糊化了的审美法则。讨论复归传统,追求简约与秩序化的设计原则,以避免由于过多图像设计的混合而导致的视觉疲劳,抓住那些关键的因素,创造单纯、简洁、高雅、清晰的包装设计。

Modern packaging design has moved into an era of diversify development period. It breaks the traditional principle and lead to complex and too many images, which make the aesthetic principle marginalization. This article discussed the reformation of tradition and pursued the design principle of conciseness and order, to avoid too much mixed image. It was suggested to grasP key elements and try to create simple, concise, elegant, and clear image.