摘要
分析了研究视知觉的形成过程和视知觉规律,阐述了视知觉在包装设计中的重要作用,并通过实例分析运用图形、色彩2种视觉语言进行包装设计的具体方法。强调设计师应该从视知觉的特征中寻找设计的突破口,将包装设计改进得更符合人的生理和心理需求。
The forming course and the basic characteristic of visual perception were studied. The important function of visual perception in packaging design was discussed. The method of packaging design using graph and color visual language were discussed through case study. It was emphasized that designers should seek the breaking through point of design from the characteristic of visual perception to improve packaging design to conform to human＇s physiological and psychological demands.
出处
《包装工程》
CAS
CSCD
北大核心
2008年第2期168-169,174,共3页
Packaging Engineering
关键词
包装设计
视知觉
心理
packaging design
visual perception
psychology
