现代包装设计与构建艺术化生活方式研究

Study of Modern Packaging Design and Artistic Lifestyle Construction

现代包装设计作为一门商业性的艺术设计,在传播艺术设计审美信息的同时,又使其所包装的产品与社会生活审美达到理想的境界。它以其独特的艺术魅力影响着人们的情感和观念,使包装设计与当代生活方式的交融关系的科学理论和价值得以体现。并对信息时代包装设计的文化、消费与时尚、艺术、设计与生活等几方面作了较为详尽的论述,阐述了艺术设计的最高境界是为人构建艺术化的生活方式的鲜明观点。

As a commercial art design, modem packaging design conveys the aesthetic appreciation of art design and achieves the aesthetic realm of its products as well. Its unique artistic charm has an effect on people＇s feelings and concepts, embodying the theoretical value of the integration between packaging design and contemporary lifestyles. This paper analyzed from the following aspects in detail the culture of packaging design, consumption and fashion, art, design and life. It was put forward that the utmost goal of art design is to create the artistic way of life.