环渤海主要滨海城市旅游竞争力定量研究

QUANTITATIVE RESEARCH ON THE TOURISM COMPETITIVENESS OF MAIN COASTAL CITIES AROUND BOHAI SEA

环渤海区域滨海城市之间存在旅游竞争与合作的双面效应。定量评价滨海城市间旅游竞争力,比较其间旅游竞争力差异,对研究该区域内旅游竞合关系起到重要的指导作用。文章选取该区6个滨海城市为例,在选取较多量化指标基础上,将指标体系分解成三类要素。通过SPSS13.0软件进行因子分析,得到各类竞争力得分值,然后通过均方差计算各类方差贡献率作为权重从而得到总体综合评价值,深入比较分析各滨海城市之间旅游差异;同时分析区内旅游竞争演变趋势,据此提出区域旅游应积极采取整合政策。

There are both cooperation and competition among the tottrisms of the cities around Bohai Sea. Evaluating the tourism competitiveness of the coastal cities quantitatively and comparing their differences will provide important guiding function for the coordinating of the relationship between cooperation and competition among the tottrisms of the cities in the area. Six coastal cities are chose as examples in this paper. Based on lots of quantitative indexes chosen, the index system is divided into three parts which are actual competitiveness, sustaining competitiveness and potential competitiveness. The score of each part is calculated by making a factor analysis with SPSS13.0. The contribution rate of each part＇ s variance, which is used as weight in order to get the synthesized evaluations, is calculated with the mean squared deviation. The advantages and disadvantages of the coastal cities are compared based on the synthesized evaluations. At last the text suggests that policies on inte- gration should be taken.